Tlajomulco takes a big first step to eradicate grisly stigma
Tlajomulco’s nickname “Mexican Chernobyl” went viral in 2022 after popular Mexican influencer Yulay (2.7 million Instagram followers) explored the abandoned Lomas del Mirador development on TikTok. His video amassed millions of views, and the term — referring not to radiation but to the eerie vastness of unfinished and empty housing — quickly became a social media phenomenon.